Foundation Marketing

AI Content Operations Lead | Remote | February 2026 – present

I own the AI implementation roadmap at Foundation Marketing. This covers what tools the team uses, how they’re governed, how people are trained to use them effectively, and where the company is headed with AI. The role exists to connect initiatives that were running in parallel but not building on each other, and to make AI adoption sustainable rather than ad hoc.

• Authored the organization’s annual AI strategy from scratch: four pillars, a phased implementation roadmap, and a team learning progression, adopted by senior leadership as the reference framework for the year
• Authored the company’s first unified AI governance policy, consolidating three scattered documents into a single framework with clear ownership and security protocols
• Migrated 16 teammates from ChatGPT to Claude within one week, achieving full-team adoption
• Shipped two Claude skills with supporting documentation and drove company-wide adoption; training resources were publicly endorsed by the People Ops lead and credited by name in front of the CEO
• Built an automated intelligence system that surfaced a competitive signal adopted by the account team as a direct client business win

Senior Account Coordinator | Remote | October 2025 – January 2026

I coordinated content production and client operations across multiple accounts, sitting between the strategy, editorial, and production teams to keep work moving. The role covered client communications, production scheduling, writer coordination, and making sure quality standards held from brief to delivery.

• Built an AI tool that reduced SOP creation time by 70–75%, turning hours of documentation work into minutes of review, submitted as part of an internal innovation challenge
• Built a Meeting Recap tool that reduced recap creation time by 25%, adopted across the team
• Initiated the Account Coordinator role playbook, the first comprehensive role-specific guide at the company, later integrated into company-wide onboarding resources
• Covered two complex client accounts simultaneously while both Account Managers were on leave, maintaining full delivery continuity across both

Codeless

Director of Production | Remote, U.S. | June 2024 – August 2024

I led production strategy and team operations for a remote content agency navigating significant resource constraints. The work involved maintaining client delivery standards, training non-production staff to cover gaps left by departures, and expanding automation so a smaller team could manage the same workload without adding manual overhead.

• Sustained 90% productivity through a 33% budget reduction by reallocating tasks, cross-training staff, and optimizing workflows
• Boosted customer success workflow efficiency by 30% by automating contract tracking, renewal alerts, and writer feedback follow-ups
• Maintained a 100% project completion rate despite successive budget and headcount reductions
• Offboarded 4 team members with structured transition plans and minimal disruption to production
• Hired and onboarded 2 designers, increasing image production capacity

Head of Production | Remote, U.S. | April 2024 – June 2024

I led the integration of the production and delivery teams into one function, restructuring both into client specialist roles. The work was mostly architectural: redesigning how roles were defined, how automations ran, and how writers were matched, managed, and held accountable across a combined team.

• Maintained 100% productivity while reducing team budget by 67%, by restructuring into client specialist roles
• Increased workflow efficiency by 35% through redesigned automations and consolidated SOPs
• Improved writer efficiency by 20% and reliability by 25% through a structured trialing process and co-developed accountability policy
• Retained top talent through 10 structured interviews during the restructuring period
• Prevented external consultant spend by demonstrating internal restructuring could achieve the same outcomes

Production Manager | Remote, U.S. | March 2023 – April 2024

I built and led the first dedicated content production team from scratch, then scaled it to support a company that had grown to 45+ employees and 30+ clients. Most of the operational infrastructure at Codeless was created during this period.

• Scaled production operations by 350% to support rapid company growth
• Reduced new hire time-to-productivity by 75% with a structured training roadmap and SOP library
• Reduced automation errors by 90% and Zapier dependency by 50% by redesigning the automation workflow end-to-end
• Hired, onboarded, and trained 4 team members, each with structured role definitions and performance frameworks
• Introduced OKRs to the production team, the only team in the company using them consistently

Operations Strategist | Remote, U.S. | November 2022 – March 2023

I stepped back from account management to build the operational foundation the company was missing: documented processes, tracking systems, and reusable templates designed to hold up when people came and went.

• Created and standardized 50+ SOPs across team functions, reducing onboarding time and workflow inconsistencies
• Implemented PTO tracking and topic approval workflow systems, reducing unplanned production delays
• Proposed and structured the Content Production Specialist role, which leadership approved and hired four people into

Account Manager | Remote, U.S. | March 2022 – November 2022

My entry point at Codeless. I managed 15+ clients and facilitated 100+ blog post deliveries per month across WordPress, Webflow, Contentful, and Ghost, while building the documentation that later became the company’s first SOPs.

• Increased content delivery efficiency by 50%, reducing task time from 5–6 minutes to 2–3 minutes per delivery
• Maintained zero formatting or SEO compliance errors across multi-platform content publishing
• Trained 4 colleagues to take over Account Manager responsibilities through video walkthroughs, checklists, and live Q&A sessions

Consulting and projects

2AFlow | Co-Founder & Operations Consultant | Remote, Saudi Arabia | August 2024 – January 2025

I co-founded an operations consulting practice to help startups scale through workflow optimization and automation. I worked directly with two clients, conducted operational audits, and built structured improvement proposals. I also designed and led a career empowerment workshop. Stepped away when my co-founder and I had different definitions of what the work should be.

• Identified $93,728 in potential annual savings for one client through workflow redesign and tool recommendations
• Mapped a path to saving 4,160 hours annually across an 8-person team at a digital media company
• Led a career empowerment workshop for 20+ participants

Crack It: Escape Box Experience | Co-Founder & Game Designer | Remote, Saudi Arabia | January 2022 – March 2022

I designed three story-driven escape box games, each with its own puzzle mechanics, narrative, and a remote game master support system. Ran a live trial, collected feedback, and built a rental model. Stepped away when joining Codeless left no time to grow it.

Earlier: educational consultant at iTeach, Saudi Arabia (2020–2021), supporting students with exam preparation and research projects; assistant project coordinator at ProScene Media, Saudi Arabia (2020–2021), handling financial tracking, invoice management, and supplier registration; event organizer and accountant at L’Atelier KSA (February 2022), managing logistics, budgeting, and customer engagement for a live event.

Early experience

Bluenet Internet Café, Administrator | Timisoara, Romania (Summers 2014–2016): customer service, station management, inventory, and basic tech troubleshooting. My first real exposure to how a small operation runs day to day.

Fresh Market, Seller | Timisoara, Romania (Summers 2010–2013): full sales cycle, inventory management, and daily earnings tracking at a market stall, including pricing negotiations and building repeat customer relationships.