Who I am
I turn chaos into clarity and operations into scalable systems. As an operations leader, I build efficient, high-performing teams, automate time-wasting processes, and design workflows that help companies scale without the growing pains. I thrive in fast-paced, remote-first environments, where structure meets flexibility, and where people are empowered to do their best work.
Over the years, I’ve optimized workflows, rescued bottlenecked teams, built processes from scratch, and even designed escape rooms (yes, really). I’ve worn many hats: operations strategist, process optimizer, consultant, and team builder. However, my mission stays the same: empower people with the systems, tools, and clarity they need to achieve their full potential.
What I’m looking for
I want to partner with forward-thinking companies that value efficiency, innovation, and people empowerment. My ideal role? One where I can scale operations, design frictionless workflows, and build teams that don’t just function—they thrive. I work best in remote-first, globally distributed teams that move fast, think big, and appreciate a well-structured ClickUp board.
If you’re looking for someone who can optimize your operations, automate inefficiencies, and keep your team running like a well-oiled machine, while making work a little more fun, let’s talk.
Table of Contents
- Who I am
- What I’m looking for
- Operations leadership experience
- Project-based experience
- Early summer jobs
Operations leadership experience
Director of Production | Codeless
📍 Remote, U.S. | Jun 2024 – Aug 2024
🎯 Impact summary
Codeless is a remote-first content production agency. As Director of Production, I optimized resources, streamlined workflows, and introduced automation to sustain high operational efficiency despite budget constraints. I designed custom workflows to meet client requirements, led strategic offboarding processes to minimize disruptions, and empowered teams through automation training, reducing dependencies and improving workflow execution.
âś… Key achievements
- Reduced budget by 33% as measured by sustaining 90% productivity with fewer resources by strategically reallocating tasks, cross-training staff, and optimizing production workflows.
- Boosted customer success workflow efficiency by 30% by automating contract tracking, renewal alerts, and writer feedback follow-ups, ensuring proactive client engagement.
- Designed custom workflows to fit client requirements as measured by improved alignment between production processes and individual client needs, ensuring smoother execution and higher satisfaction.
- Led key initiatives with minimal resources to meet tight deadlines as measured by maintaining 100% project completion rate despite constraints, ensuring efficiency and timely delivery under pressure.
- Offboarded four team members as measured by minimal workflow disruptions by developing a structured transition plan, redistributing responsibilities, and ensuring continuity in production.
- Trained key personnel on basic automations as measured by reduced reliance on myself and the automation specialist by equipping staff with essential automation knowledge, reducing resolution time for basic requests.
- Hired and onboarded two designers as measured by faster turnaround times for custom images and increased capacity by recruiting, training, and integrating designers into the workflow.
🔍 Approach / How I did it
- Strategic operational leadership:
- Led high-impact initiatives with minimal resources, ensuring critical deadlines were met despite budget constraints.
- Redesigned production workflows to improve scalability and align with client requirements, optimizing resource utilization.
- Focused on process automation and team enablement, reducing manual workload while empowering key personnel to handle automation independently.
- Client operations & automation:
- Designed and implemented a custom images workflow, ensuring that all design requests aligned with client specifications, reducing revision cycles and improving turnaround times.
- Automated contract tracking, renewal alerts, and writer feedback follow-ups, boosting Customer Success workflow efficiency by 30% and ensuring proactive client engagement.
- Resource allocation & budget control:
- Offboarded four team members strategically, ensuring knowledge transfer and workflow continuity while minimizing disruption.
- Cross-trained key personnel to handle automation tasks independently, reducing reliance on myself and the Automation Specialist and cutting resolution time for basic requests.
- Hired and onboarded two designers, increasing capacity for custom images while training the People & Culture Manager to oversee design workflows for long-term sustainability.
- Collaborative stakeholder engagement:
- Aligned production, editorial, and customer success teams, ensuring seamless handoffs and improved operational efficiency.
- Provided leadership updates with KPI-driven insights, ensuring strategic decisions were backed by real-time performance data and impact metrics.
- Partnered with Customer Success to improve client reporting, ensuring structured updates and automated tracking of key feedback points.
🔥 Key challenges and leadership impact
- Managing budget constraints while sustaining performance:
- Faced with a 33% budget reduction, I strategically redistributed tasks, cross-trained team members, and optimized workflows, ensuring 90% productivity was sustained with fewer resources.
- Instead of overloading the remaining team, I trained the People & Culture Manager to handle designer workload management, ensuring long-term sustainability.
- Leading a structured offboarding process with minimal disruption:
- Offboarded four team members in a structured and transparent manner, ensuring clear transition plans were in place to prevent workflow disruptions.
- Maintained team morale and engagement by proactively communicating changes, providing clarity, and ensuring remaining team members were equipped to handle new responsibilities.
- Designing custom workflows to meet client requirements
- Clients had unique specifications that didn’t fit into standard workflows, creating inefficiencies and misaligned expectations.
- I designed custom production workflows to meet specific client needs, ensuring smoother execution, fewer delays, and reduced revision cycles.
- Empowering teams through automation training
- Basic automation requests relied solely on me and the Automation Specialist, causing bottlenecks and delays in resolving minor issues.
- I trained key personnel on handling basic automation tasks, ensuring faster resolution times, increased self-sufficiency, and improved efficiency across teams.
Head of Production | Codeless
📍 Remote, U.S. | Apr 2024 – Jun 2024
🎯 Impact summary
Codeless is a remote-first content production agency. As Head of Production, I merged the production and delivery teams, improving efficiency and cutting costs while maintaining productivity levels. I restructured roles, optimized workflows, and enhanced automation processes to improve team performance, writer management, and client experience. Additionally, I developed master SOPs, scaled the writer database, and collaborated with leadership on department growth planning.
âś… Key achievements
- Reduced budget by 67% while maintaining 100% productivity by merging production and delivery teams, restructuring roles, and creating client specialists, ensuring smoother workflows and better team alignment.
- Increased workflow efficiency by 35% by redesigning automation processes and consolidating SOPs, reducing manual follow-ups and dependencies on individual knowledge while improving scalability.
- Improved writer efficiency by 20% and reliability by 25% by developing a structured trialing process, expanding writer specialization, and co-developing the Strike Policy, ensuring accountability for deadlines and quality.
- Enhanced production scalability and client accountability by building the client journey framework, integrating team workflows, and improving alignment across departments, ensuring transparency and smoother handoffs.
- Retained top talent while minimizing disruptions by conducting 10 structured interviews and offboarding four team members with clear transition plans, ensuring stability and knowledge transfer.
- Improved designer workflow management and image quality by refining processes for custom image production, ensuring fewer quality concerns and more consistent execution.
- Prevented unnecessary consultant costs by demonstrating that internal workflow optimization could achieve the same results, avoiding expenses while maintaining KPIs.
- Developed an organizational growth roadmap by collaborating with People & Culture, ensuring clear career progression, defined role structures, and long-term department scalability.
🔍 Approach / How I did it
- Strategic workforce planning & restructuring:
- Merged production and delivery teams to create client specialists, ensuring seamless execution from start to finish.
- Conducted structured interviews to retain top talent while ensuring fair and objective selection during team restructuring.
- Developed transition plans and knowledge-sharing strategies to minimize disruptions during offboarding.
- Client operations & automation:
- Built a client journey framework that integrated workflows across departments, creating a transparent and accountable process from start to finish.
- Redesigned automation workflows to ensure they aligned with the new production structure, making them easier to track and maintain.
- Improved designer workflow management, ensuring image production was clear, repeatable, and met quality standards.
- Writer optimization & scaling:
- Expanded writer specialization by creating a structured trialing process, allowing for more flexible assignments while maintaining cost efficiency.
- Implemented a scalable writer database, integrating feedback and reliability tracking to enhance assignment precision.
- Strengthened accountability in writing quality and deadlines by co-developing a structured performance and enforcement system.
- Cross-team alignment & department growth:
- Partnered with People & Culture to build an organizational chart and career growth roadmap, defining clear progression paths within the department.
- Established seamless coordination between production, editorial, and customer success teams, ensuring operational efficiency and better workflow integration.
🔥 Key challenges and leadership impact
- Restructuring while maintaining stability:
- Combining two separate teams required balancing efficiency with morale, ensuring that changes led to specialization and improved execution rather than confusion or delays.
- Strategic hiring and offboarding decisions were made through structured interviews, preventing productivity loss during the transition.
- Scaling operations without disrupting workflow:
- Transitioning to a fully integrated client workflow required ensuring that each department understood its role in the new structure.
- Automations had to be redesigned to match the updated workflow structure, preventing unnecessary complexity while maintaining process visibility.
- Refining writer assignments & accountability:
- Standardized how writers were assigned and evaluated, reducing bottlenecks in onboarding and content quality management.
- Implemented clear quality expectations and enforcement while ensuring writers had opportunities for specialization and skill growth.
- Optimizing costs & eliminating unnecessary spending:
- Identified an alternative to hiring an external consultant, proving that internal workflow restructuring could achieve the same results with lower costs and minimal disruption.
- Established a long-term department growth plan, ensuring that the company had a scalable internal structure rather than needing external adjustments later.
Production Manager | Codeless
📍 Remote, U.S. | Mar 2023 – Apr 2024
🎯 Impact summary
Codeless is a remote-first content production agency. As Production Manager, I built and led the first dedicated content production team, scaling operations by 350% to support rapid growth. I optimized workflows, revamped automation, and introduced structured performance tracking to improve efficiency, reduce errors, and streamline onboarding.
âś… Key achievements
- Scaled operations by 350% as measured by the company’s ability to handle increased client volume by building and optimizing the content production team, standardizing processes, and introducing workflow automation.
- Reduced time-to-productivity by 75% as measured by faster onboarding completion and new hire feedback by developing a structured onboarding journey and training roadmap.
- Revamped the Automation Specialist role, transforming it from an isolated function into a structured, high-impact role with a clear job description, KPIs, SOPs, performance dashboard, and structured ticketing system in ClickUp.
- Reduced automation errors by 90% and decreased reliance on Zapier by 50% as measured by workflow audits and system performance tracking by creating structured automation issue tracking, reducing back-and-forth and improving efficiency.
- Developed a hiring process as measured by smoother future hiring cycles by creating structured interview questions, email templates, onboarding documentation, and internal introduction guides.
- Designed a client dashboard to improve client experience as measured by enhanced accessibility of key project information by creating a structured interface to centralize everything clients needed in one place (though not implemented at this stage).
- Implemented structured performance tracking & quarterly reviews as measured by improved team accountability and feedback integration by developing a performance dashboard, structured feedback collection, and end-of-quarter performance review templates (intended for company-wide adoption before budget constraints stalled rollout).
- Identified production bottlenecks using data-driven insights as measured by improved workflow visibility and faster issue resolution by compiling and analyzing monthly production workflow data for leadership teams.
- Implemented OKRs for the production team as measured by increased goal clarity and structured performance tracking by researching, designing, and training the team on OKR frameworks.
- Interviewed, hired, onboarded, and trained four new team members, ensuring seamless integration, skill development, and structured role execution.
🔍 Approach / How I did it
- Scaling operations and building the production team:
- Interviewed, hired, onboarded, and trained four new team members, ensuring seamless integration and structured role execution.
- Defined team roles, responsibilities, and KPIs, establishing clear accountability and performance expectations from the start.
- Developed SOP-based training roadmaps, consolidating existing knowledge into structured documentation to reduce learning curves and improve long-term knowledge retention.
- Creating a scalable hiring & onboarding framework:
- Documented every step of the hiring and onboarding process, from structured interview questions and evaluation criteria to onboarding workflows and introduction templates.
- Designed a repeatable, scalable hiring framework, ensuring that future recruitment cycles were structured and efficient from day one.
- Optimizing workflow automation & scalability:
- Revamped the Automation Specialist role, transforming it from a reactive support function to a structured, strategic role with defined responsibilities, performance tracking, and a ClickUp-based ticketing system.
- Redesigned the automation workflow to align with production workflows, ensuring clear tracking and better integration into daily operations.
- Reduced Zapier-related automation errors by redesigning the Zapier workflow.
- Compiled and analyzed monthly production workflow data, identifying bottlenecks and generating actionable insights for leadership decision-making.
- Refining performance tracking & continuous improvement:
- Designed a real-time performance dashboard, improving visibility into workload distribution and team productivity.
- Implemented structured feedback loops and quarterly performance reviews, ensuring data-driven evaluations and team development.
- Researched, implemented, and trained the team on OKRs, ensuring that each member had clear, measurable goals aligned with company objectives.
- Developed a structured OKR adoption process, refining goal-setting frameworks and tracking quarterly progress, making the production team the only one in the company consistently using OKRs.
- Enhancing data visibility & operational insights
- Compiled and analyzed monthly production workflow data, identifying bottlenecks and inefficiencies, and presenting data-driven insights to leadership for strategic decision-making.
- Designed a client dashboard (not implemented) to centralize project details, aiming to improve transparency and reduce friction in client interactions.
🔥 Key challenges and leadership impact
- Repositioning the Automation Specialist role for greater impact:
- The Automation Specialist operated in isolation, leading to communication gaps, inefficiencies, and a backlog of unresolved tech issues.
- Integrating this role into day-to-day production workflows required more than defining responsibilities—it required shifting the team’s mindset on how automation fit into operations.
- By introducing clear KPIs, SOPs, and a structured ticketing system, I transformed the role into a high-impact function that improved efficiency across the department.
- Driving operational stability through organizational transitions
- Scaling operations by 350% meant ensuring stability and preventing burnout as workloads increased.
- During major leadership and budget transitions, I provided structure, reinforced expectations, and communicated transparently to prevent uncertainty from impacting performance.
- By optimizing onboarding processes and workflow automation, I enabled the team to handle higher volumes while maintaining execution speed and reliability.
- Balancing growth and operational sustainability:
- As the company scaled, we needed more efficient systems to handle increasing client demands without overburdening the team.
- I developed structured onboarding, knowledge-sharing frameworks, and automated tracking systems, ensuring that new hires ramped up quickly and processes could scale without sacrificing quality.
- By optimizing workflow automation and production tracking, I helped the company increase operational efficiency while maintaining execution speed and reliability.
- Establishing structured hiring & performance management
- Hiring was inconsistent and lacked structure, making onboarding inefficient and creating gaps in role clarity.
- I designed a repeatable hiring process, complete with structured interviews, onboarding templates, and evaluation criteria, ensuring that each new hire was aligned with both role expectations and long-term growth plans.
- OKRs were not used in the company before—I introduced them from scratch, tested them, refined them, and led my team in full adoption, ensuring that performance was goal-driven and consistently tracked each quarter.
- Turning data into actionable insights for leadership
- Leadership had limited visibility into production efficiency, making strategic decision-making reactive rather than proactive.
- By compiling and analyzing monthly workflow data, I provided leadership with real-time operational insights, allowing them to make informed decisions on prioritizing issues.
- Designing for client success through operational efficiency
- The lack of a centralized client information system led to miscommunication and inefficiencies in tracking project progress.
- I conceptualized a client dashboard to consolidate project details, reducing friction in client interactions and making status tracking more transparent.
- Although not implemented at this stage, this project later became a key initiative in my Director of Production role, reinforcing the importance of proactive problem-solving in operations leadership.
Operations Strategist | Codeless
📍 Remote. U.S. | Nov 2022 – Mar 2023
🎯 Impact summary
Codeless is a remote-first content production agency. As Operations Strategist, I focused on standardizing processes, improving workflow efficiency, and increasing operational visibility across teams. I optimized documentation, introduced scalable templates, and implemented tracking systems, ensuring seamless execution and improved resource management. My work laid the foundation for greater efficiency, collaboration, and long-term scalability.
âś… Key achievements
- Increased team efficiency & workflow consistency as measured by documenting and standardizing 50+ SOPs by creating a centralized operations library, reducing onboarding time and errors.
- Improved resource planning & issue resolution as measured by real-time tracking and fewer unplanned delays by implementing a Paid Time Off (PTO) tracking system and a Topic Approval workflow.
- Boosted scalability & reduced redundancy as measured by decreased duplication of effort and improved clarity by developing reusable SOP templates for “Client Processes,” making documentation easily customizable per client.
- Increased team adaptability & tool adoption by implementing SOPs to train people on ClickUp, Slack, and Google Calendar to standardize processes and improve team alignment.
- Enhanced operational oversight as measured by improved process cohesion and backlog reduction by identifying a gap in production oversight and proposing a new Content Production Specialist role, ensuring end-to-end workflow accountability.
🔍 Approach / How I did it
- Strategic process improvement & documentation:
- Created and refined 50+ SOPs, ensuring clarity, scalability, and efficiency across teams.
- Developed reusable client process templates, ensuring documentation was easy to adapt while maintaining consistency.
- Training & knowledge-sharing initiatives:
- Trained team members on key operational tools, ensuring team-wide adoption of ClickUp, Slack, and Google Calendar through SOPs and looms.
- Standardized workflow execution processes, ensuring smooth handoffs and accountability across functions.
- Optimizing operational visibility & resource planning:
- Designed a PTO tracking system, allowing teams and managers to plan resources more effectively, reducing last-minute disruptions.
- Developed a Topic Approval tracking system, ensuring timely decision-making and avoiding production delays.
- Proactive problem-solving & role creation:
- Identified gaps in workflow accountability, leading to backlogs and inefficiencies in production handoffs.
- Proposed the creation of a Content Production Specialist role, outlining responsibilities, qualifications, and impact, which improved process oversight and efficiency.
🔥 Key challenges and leadership impact
- Standardizing processes in a fast-moving environment:
- Before my role, operational processes were scattered, undocumented, or inconsistent.
- I introduced structured SOPs and scalable documentation practices, ensuring consistency without slowing execution speed.
- Addressing workflow inefficiencies & production bottlenecks:
- Identified that lack of process clarity led to recurring bottlenecks, particularly in topic approval and resource planning.
- Designed systematic tracking tools, ensuring teams had visibility into pending approvals and staffing availability.
- Introducing a culture of continuous improvement:
- Prior to my role, documentation updates were infrequent and reactive, causing teams to work with outdated processes.
- I implemented a system for teams to request updates and suggest process improvements, making documentation a living, evolving resource.
- Gaining leadership buy-in for structural changes:
- Proposed the Production Manager role to address workflow inefficiencies, requiring stakeholder alignment and leadership approval.
- Demonstrated impact through backlog analysis, ensuring the proposal was data-driven and strategically aligned with company goals.
Account Manager | Codeless
📍 Remote, U.S. | Mar 2022 – Nov 2022
🎯 Impact summary
Codeless is a remote-first content production agency. As Account Manager, I managed 15+ clients and facilitated the delivery of 100+ blog posts per month, ensuring accuracy, efficiency, and seamless client communication. I optimized the content delivery process, reducing the time required for each task by 50%, while also implementing structured weekly updates for clients and ensuring project progress tracking across teams.
âś… Key achievements
- Increased content delivery efficiency by 50% as measured by reducing the time required per task from 5–6 minutes to 2–3 minutes by implementing automation and templates for content delivery across 100+ deliveries per month.
- Maintained high accuracy in multi-platform content uploads as measured by zero formatting or SEO compliance errors by overseeing content publication across WordPress, Webflow, Contentful, and Ghost.
- Ensured smooth project execution for 15+ clients as measured by fewer missed deadlines and reduced client escalations by tracking internal progress and following up with teams to resolve bottlenecks proactively.
- Developed the first structured weekly client update process as measured by fewer client inquiries and improved visibility into project status by establishing a system for clear progress reports and follow-ups.
- Facilitated seamless team transitions as measured by four colleagues successfully taking over Account Manager responsibilities by creating Loom training videos, sharing personal checklists, and holding live Q&A sessions.
🔍 Approach / How I did it
- Client relationship management & proactive communication:
- Served as the primary point of contact for clients, ensuring clear communication and expectation alignment.
- Designed and delivered structured weekly updates, keeping clients informed about their project status, upcoming deadlines, and action items.
- Used Slack and email follow-ups to proactively track outstanding feedback and ensure smooth workflows.
- Content delivery process optimization:
- Identified bottlenecks in the content delivery workflow, where each task took 5–6 minutes to complete.
- Created a structured, repeatable approach, reducing delivery time to 2–3 minutes per task, significantly improving team efficiency across 100+ monthly deliveries.
- Personal workflow documentation & standardization:
- Reviewed past ClickUp task histories, documenting the steps required for content delivery, ensuring that nothing was missed.
- Developed personal checklists that later formed the foundation for formal SOPs in future roles.
- Designer workload management & image quality control:
- Managed the workload of designers, ensuring that custom images were created on time and met client specifications.
- Reviewed and optimized images, ensuring correct sizing, titles, and alt texts before uploading them into drafts.
- Training & knowledge transfer:
- Created video walkthroughs (Looms) demonstrating how to navigate daily tasks efficiently.
- Shared personal checklists and best practices, helping four colleagues take on Account Manager responsibilities with confidence.
- Conducted live Q&A calls, ensuring smooth knowledge transfer and operational continuity.
🔥 Key challenges and leadership impact
- Optimizing content delivery to save time at scale:
- The existing delivery process was manual, inconsistent, and time-consuming, leading to unnecessary delays at scale.
- I identified repeatable actions, streamlined execution, and cut delivery time in half, improving efficiency without compromising accuracy.
- Creating a structured approach for task management without formal SOPs:
- There were no pre-existing training materials or structured workflows to guide new team members.
- I self-documented best practices, turning scattered notes into repeatable processes that improved consistency.
- Ensuring clients had clear project visibility and proactive communication:
- Clients previously lacked regular status updates, leading to misaligned expectations and delays.
- I developed a weekly client update process, ensuring that clients had full visibility into their deliverables and clear follow-up processes.
- Scaling knowledge transfer to support team growth:
- The team was expanding quickly, and new hires needed to ramp up without formal onboarding processes.
- I created self-guided training materials (Looms, checklists, live Q&A support), ensuring that knowledge was documented and transferable.
Assistant Project Coordinator | ProScene Media
📍 Remote, Saudi Arabia | Dec 2020 – Jun 2021
🎯 Impact summary
ProScene Media was a video production company. As Assistant Project Coordinator, I supported business operations, financial tracking, and supplier registration, ensuring smooth administrative processes and improved financial visibility. I handled a wide range of operational tasks, from managing invoices to registering the company as a supplier, contributing to business efficiency and market expansion.
âś… Key achievements
- Increased financial transparency as measured by improved income and cost tracking by developing a structured accounting system to monitor cash flow and profitability.
- Ensured timely payments as measured by reduced outstanding invoices and improved follow-ups by tracking and managing invoice processing and client payments.
- Expanded business opportunities as measured by new supplier approvals and access to new clients by registering the company as a certified service provider.
🔍 Approach / How I did it
- Business & financial tracking:
- Developed an accounting system to track income, costs, and profits, ensuring financial clarity and better expense management.
- Created structured documentation for financial transactions, improving cash flow monitoring.
- Supplier registration & market expansion:
- Researched and successfully registered ProScene as an official supplier, increasing visibility and business credibility.
- Managed communications and follow-ups with external partners, ensuring smooth service agreements and contract approvals.
- Invoice & payment follow-ups:
- Tracked pending invoices and payment statuses, ensuring timely follow-ups and reducing payment delays.
- Maintained clear records of transactions, preventing financial discrepancies and improving operational efficiency.
🔥 Key challenges and leadership impact
- Establishing structured financial tracking from scratch:
- The company had no existing accounting system, requiring me to design a structured approach to track expenses and revenue accurately.
- Navigating supplier registration processes:
- Registering as a supplier required understanding compliance requirements, leading me to research, complete documentation, and ensure approval.
- Ensuring operational follow-ups in a fast-paced environment:
- I had to proactively follow up on pending invoices and supplier agreements, ensuring that business operations ran smoothly without bottlenecks.
Educational Consultant | iTeach
📍 Remote, Saudi Arabia | Sep 2020 – Mar 2021
🎯 Impact summary
iTeach is an online platform matching students with tutors for homework assistance, exam preparation, and research project support. As Educational Consultant, I provided personalized academic support, helping students prepare for exams and end-of-semester projects.
âś… Key achievements
- Improved student academic performance as measured by higher exam scores and successful project completions by providing structured exam preparation and research guidance.
- Enhanced learning efficiency as measured by improved student comprehension and application of concepts by offering personalized feedback and tailored study strategies.
- Supported diverse student needs as measured by successful assistance across multiple subjects by adapting tutoring approaches based on individual learning styles.
🔍 Approach / How I did it
- Personalized academic coaching & exam preparation:
- Offered step-by-step guidance on research projects, ensuring students understood methodologies and citation rules.
- Time management & structured learning plans:
- Ensured productive sessions with actionable takeaways, improving student retention of key concepts.
- Clear communication & feedback-driven improvement:
- Provided detailed feedback on assignments and exam prep progress, ensuring students understood their strengths and areas for improvement.
🔥 Key challenges and leadership impact
- Adapting teaching methods to different learning styles:
- Each student had unique needs, requiring me to tailor study techniques to fit their pace and comprehension level.
- Balancing multiple subjects & exam prep needs:
- Students often needed support across different subjects, requiring me to quickly switch between topics and provide structured guidance.
- Ensuring clear communication in a remote setting:
- Virtual tutoring required effective communication strategies, ensuring that students received clear explanations and constructive feedback.
Project-based experience
Co-Founder & Operations Consultant | 2AFlow
📍 Hybrid, Saudi Arabia | Aug 2024 – Jan 2025
🎯 Impact summary
2AFlow is an operations consulting initiative I co-founded to help startups and small businesses scale efficiently through workflow optimization, automation, and strategic project planning. As Co-Founder & Operations Consultant, I worked directly with clients to assess inefficiencies, develop structured proposals for process improvement, and design scalable operational systems. Additionally, I led a career empowerment workshop, reinforcing my vision of inspiring excellence through structured processes and strategic growth initiatives.
âś… Key achievements
- Unlocked $93,728 in annual net savings for a client as measured by 10+ hours saved per team member per week by identifying inefficiencies and recommending scalable tools like Slack, Google Workspace, and ClickUp.
- Delivered a roadmap to save 4,160 hours annually across 8 team members as measured by operational audit findings by analyzing bottlenecks and proposing workflow automation and scalable systems for a digital media company.
- Empowered 20+ local participants as measured by workshop attendance and feedback scores by organizing and leading the “Empower Women for Job Success” volunteer workshop, providing actionable career strategies.
🔍 Approach / How I did it
- Co-founding & business strategy:
- Built 2AFlow from the ground up, defining its service offerings, operational methodologies, and client engagement strategy.
- Established a consulting model focused on efficiency, automation, and workflow optimization, ensuring clients could scale sustainably.
- Operational assessment & strategic recommendations:
- Met with two potential startup clients, conducting initial business process evaluations to understand their productivity challenges and scaling limitations.
- Created detailed project proposals, outlining workflow redesigns, automation strategies, and efficiency tools tailored to specific client needs.
- Proposal development & stakeholder engagement:
- Drafted customized service proposals that presented cost-benefit analyses and operational restructuring recommendations.
- Advised on potential automation solutions, but due to budget and time constraints, these proposals were not implemented.
- Community empowerment initiative:
- Designed and led a career success workshop for 20+ participants, helping them develop job search strategies, improve professional skills, and gain career confidence.
🔥 Key challenges and leadership impact
- Balancing strategic consulting with client constraints:
- Proposed detailed operational improvements, but clients lacked the budget or time to implement changes, requiring me to adapt recommendations based on feasibility.
- Translating business inefficiencies into actionable solutions:
- Analyzed operational bottlenecks and created step-by-step improvement roadmaps, providing clients with long-term strategies for scaling efficiency.
- Walking away from a venture due to misaligned values:
- My co-founder and I had different definitions of excellence, leading me to step away in pursuit of opportunities that align with my vision of inspiring excellence in startups and operations leadership.
Event Organizer & Accountant | L’Atelier KSA
đź“Ť Jubail Industrial City, Saudi Arabia | Feb 2022
🎯 Impact summary
L’Atelier KSA is an event services company. As Event Organizer & Accountant, I managed event planning, logistics, financial oversight, and customer engagement. I ensured seamless event execution, balancing budget management, team coordination, and direct service delivery.
âś… Key achievements
- Successfully orchestrated a major event as measured by high participant satisfaction and seamless execution by managing logistics, planning, and real-time problem-solving.
- Optimized resource allocation & budgeting as measured by financial transparency and cost efficiency by tracking expenses and providing accurate financial reporting.
- Enhanced customer engagement as measured by positive participant feedback by delivering direct service offerings, including event photography.
🔍 Approach / How I did it
- Project management & event execution:
- Designed and executed event logistics, ensuring timely setup, smooth operations, and contingency planning.
- Oversaw staffing, scheduling, and real-time coordination, ensuring a flawless event experience.
- Financial oversight & budgeting:
- Managed expense tracking and financial reporting, ensuring resource efficiency and cost control.
- Customer service & operational improvements:
- Ensured high engagement levels by delivering direct services, such as event photography.
🔥 Key challenges and leadership impact
- Balancing multiple roles in a high-pressure event environment:
- Managed event logistics, finances, and customer service simultaneously, ensuring everything ran smoothly despite tight timelines.
- Ensuring financial clarity & cost management:
- Tracked event expenses and resource allocation, ensuring budget accuracy and financial reporting.
Co-founder & Game Designer | Crack It: Escape Box Experience
đź“Ť Remote, Saudi Arabia | Jan 2022 – Mar 2022
🎯 Impact summary
I co-founded an interactive entertainment project that brought the escape room experience into a portable, rentable format. I designed three unique escape box games, each with immersive storytelling, diverse puzzle mechanics, and a guided game master system. While the project wasn’t commercially launched due to a lack of marketing execution from my partner, I successfully developed, tested, and refined a fully structured product, complete with detailed gameplay flows, SOPs, and customer support strategies.
âś… Key achievements
- Designed and developed three fully immersive escape box games as measured by completed storylines, puzzle mechanics, and interactive elements by creating a structured flow for each game, including detailed narratives, puzzle logic, and game progression paths.
- Built a game master guidance system as measured by pre-scripted responses, SOPs, and structured hints by designing a WhatsApp-based support model to assist players in real time.
- Executed a live trial as measured by successful game completion and participant engagement by testing the experience at an organized event, collecting feedback for audience targeting insights.
- Created a scalable rental-based entertainment model as measured by structured operational workflows and rental logistics by designing a system where clients could rent the escape boxes for gatherings, supported by a remote game master.
🔍 Approach / How I did it
- Game design & narrative development
- Designed three unique story-driven escape games, including:
- 🕵️ Comorra Stash: A crime-based puzzle adventure.
- 🧪 Computer virus: A logic-based challenge.
- đź’– Friendly escape: A social interaction-themed puzzle game.
- Developed varied puzzle types, including lock-based, riddle-based, and tech-enhanced mechanics.
- Designed three unique story-driven escape games, including:
- Operational structure & game master SOPs
- Designed step-by-step guides for game masters, ensuring they could support players remotely via WhatsApp with pre-scripted responses and guided hints.
- Created structured message templates to ensure a seamless and professional game hosting experience.
- Live testing & customer insights
- Hosted a trial event, collecting feedback that helped define the ideal target audience (teens to early adults rather than 50+ participants).
- Identified a market opportunity for children’s party rentals, as attendees suggested the experience would be valuable for kids’ events rather than adult gatherings.
- Business model & growth plan (unexecuted due to partnership issues)
- Planned for a scalable rental model, where customers could rent the boxes for their gatherings, supported by a remote game master.
- Structured pricing, rental logistics, and marketing strategies, though execution was halted due to lack of engagement from my business partner.
🔥 Key challenges and leadership impact
- Balancing creative development with operational execution
- The project required both strong game design and structured operational planning, which I handled independently.
- Navigating a failed partnership and lessons in business ownership
- I fully designed, built, and structured the experience, but I lacked marketing experience and did not involve myself in sales or advertising due to language barriers.
- I relied entirely on my partner for marketing and sales, which was a mistake, as I should have been more proactive in understanding how to bring the product to market.
- When I started working at Codeless, I no longer had the time to dedicate to growing the business, so I made the decision to step away rather than try to revive it.
- Repurposing the escape boxes into new experiences
- Although the business didn’t scale, I continued using the puzzles in a different way—redesigning them into treasure hunts for my friends and family, turning the effort into something meaningful beyond its original purpose.
Early summer jobs
Administrator | Bluenet Internet Café
đź“Ť Timisoara, Romania | Summer 2014, 2015, 2016
🎯 Impact summary
Bluenet was an internet café where I handled customer service, operations, sales, and minor technical troubleshooting. This job was my first introduction to computers and the internet, and it set the foundation for my technical adaptability and problem-solving skills.
âś… Key achievements
- Increased sales by at least 20% as measured by higher customer footfall and session bookings by promoting the café as a social and gaming hub through online community engagement.
- Improved operational efficiency as measured by faster service turnaround and station availability by tracking customer usage, maintaining clean and ready workstations, and scheduling peak-hour station rotations.
- Managed inventory & daily revenue tracking as measured by accurate stock levels and balanced income records by overseeing snack and drink sales, handling transactions, and documenting daily earnings.
- Resolved minor technical issues and flagged major ones, reducing customer downtime and maintaining station functionality.
🔍 Approach / How I did it
- Customer & operational management
- Welcomed clients, discussed rates and services, charged for sessions, and ensured smooth transitions between users.
- Kept stations clean and ready, tracked inventory for snacks/drinks, and managed incoming orders.
- Sales & marketing initiatives
- Promoted the café through online community engagement, increasing customer visits and session bookings.
- Positioned the café as a social space for group gaming, increasing group session sales.
- Technical support & troubleshooting
- Fixed minor software and hardware issues, ensuring uninterrupted customer experience.
- Escalated major technical problems to the owner, preventing prolonged downtime.
Seller | Fresh Market
đź“Ť Timisoara, Romania | Summer 2010 – 2013
🎯 Impact summary
As a market seller, I handled product setup, sales, customer interactions, and inventory tracking. My focus on honest sales practices and customer trust-building led to repeat business and stronger relationships with customers.
âś… Key achievements
- Built customer loyalty and increased repeat buyers as measured by returning customers and daily sales stability by allowing customers to personally select their produce instead of pre-filling their bags with lower-quality items.
- Managed full sales cycle & inventory as measured by accurate daily earnings tracking and product restocking by monitoring incoming shipments, selling fresh vegetables, and handling transactions independently.
- Negotiated competitive pricing as measured by higher sales volume in a crowded market by adjusting pricing based on customer needs while ensuring profitability.
🔍 Approach / How I did it
- Product management & customer engagement
- Collected fresh produce deliveries, arranged displays, and interacted with customers throughout the day.
- Encouraged customer satisfaction by allowing free product selection instead of pre-filling orders, leading to higher trust and repeat business.
- Sales tracking & pricing adjustments
- Managed daily earnings and stock tracking, ensuring accurate product availability for the following day.
- Negotiated prices with customers when needed, balancing profitability with sales volume.
Alex Gita | Driving Efficiency, Empowering Teams 